Video banner advertising can take the form of rich media display ads that are usually embedded in content, or in stream video ads or actual videos. Research shows that they are the most popular form of banner ad with consumers responding more favourable to them with on average three times as many clicks than on other digital advertising formats.

Video banner ads are more likely to engage the user’s attention than a static or even an animated banner ad. Well executed video banner ads can be a crucial tool to engage consumers more deeply with your brand content. The advantage of using a video banner ad over a video ad broadcast on television for example is the trackability on online ads through the Click through Rate and research shows that average consumers are watching just as many ads online as they do on television.

MYP can produce video banner ads with rich content that engage consumers and will be an integral part of your effective advertising campaign that will boost your brand.