Near field communication (NFC) can take your mobile marketing campaign to the next level. NFC is a method of contactless communication between devices like smartphones or tablets that allows the user to wave their device over a NFC-compatible device to send information without the need for the devices to touch together or go through multiple stages to set up a connection.

This short range wireless communication technology can bring businesses closer to consumers with the instant exchange of content and data. NFC tags can be placed on print media like magazines, posters, packaging or product displays. The tags are able to read the preferences and purchasing data of those with NFC-enabled smartphones which can transform the way you do business as any data you collect can allow you to deliver targeted content to attract and engage with consumers more effectively. NFC has been used on posters successfully by companies like Samsung to transfer digital media such as music and videos, and they can also deliver information on product availability and promotions.

MYP, in partnership with Unitag, can deliver materials featuring NFC technology that will allow you to attract and engage with potential customers more effectively and equip you with real-time analytics so you can track consumer engagement with a campaign.