Traditional advertising includes offline strategies like direct mail that are still relevant, having endured over time with a proven success rate. It is important to remember that Mauritius is still a developing digital market and traditional advertising methods are still prevalent. Brochures for example are still widely used by supermarkets in particular and are very popular with consumers.
There are several advantages to using direct mail advertising methods. With the use of mailing lists they can be highly targeted towards specific groups of people, as well as individualised with the use of specialised software. The effects of direct mail advertising are also highly measureable when used in conjunction with coupons for example, allowing businesses to track how many have been used. Direct mail advertising is also a highly flexible medium and can be very cost effective.
MYP can create direct mail marketing campaigns by designing a range of *print materials like leaflets, flyers, brochures or postcards. We can conceptualise your campaign as part of an integrated marketing strategy, incorporating technology like QR codes, and execute the campaign on your behalf targeted to the right audience, resulting in a highly effective strategy for promoting your business and enhancing your brand.
*Please note that we do not provide printing services but we can put you in contact with trusted partners.